If a market is segmented according to light, medium, and heavy product users, the marketer… 1 answer below »

If a market is segmented according to light, medium, and heavy product users, the marketer… 1 answer below »

If a market is segmented according to light, medium, and heavy product users, the marketer segmenting this market is using the ________ as the means to segment. user status usage rate buyer-readiness stage occasion benefit
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