Write a case study ?
Case Study 2-2: Zipcar
You have to read three case studies and answer the corresponding case study questions. This is for the Zipcar case study in Chapter 2.
QUESTION 1
Apply the resource-based view to Zipcar’s business model to show how information resources may be used to gain and sustain competitive advantage.
QUESTION 2
Discuss the synergy between the b us iness strategy of Zipcar and information technology.
QUESTION 3
What network effects are part of Zipcar’s strategy? How do they add value?
QUESTION 4
As the CEO of Zipcar, what is your most threatening competition? What would you do to sustain a competitive advantage?
Resources:
Pearlson, K., Saunders, C. Galletta, D. Managing and Using Information Systems: A Strategic Approach, 6th Edition. Burlington, MA: Wiley, 2016.