Which of the following groups (based on strength of commitment) would be most likely to leave the… 1 answer below »

Which of the following groups (based on strength of commitment) would be most likely to leave the… 1 answer below »

A potato chip manufacturer is concerned about consumers leaving its brand and going to competitive alternatives. Which of the following groups (based on strength of commitment) would be most likely to leave the company’s offering and go somewhere else for snack products? Convertible Shallow Average Entrenched Hard rocks