What particular challenges do you see for companies introducing 1 answer below »

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What particular challenges do you see for companies introducing 1 answer below »

What particular challenges do you see for companies introducing product categories that are truly new—recent examples include frozen yogurt (TCBY) and breakfast cereals (Kellogg’s) in China; iced tea (Snapple) in Europe—into the foreign market? How might the marketing mix strategies used by the companies involved differ from the strategies used in the more developed markets?

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