The diversified product range had been the major advantage of the brand. Busch et al. (2007) identified that Nike always focuses to promote on its product layout and quality. The specific strategy helps the brand top convince the customers regarding its high quality offerings. Similarly, the products are extremely fashionable and changes with the frequent market trends.Excessive trust over the pyramid model had been the major obscurity of Nike. Fuentes (2013) asserted that the product choices of the brand were majorly influenced by the behavioural aspects of the small percentages of athletes. It had been inferred that celebrity endorsement often enforced the brand to range the price of the product on the upper margin. This prevented the product lines of the brand to get a wide mass exposure in the target market.