Segmentation and targeting principles Module 2: Discussion Forum Category: Discussions Period:…

Segmentation and targeting principles Module 2: Discussion Forum Category: Discussions Period:…

Segmentation and targeting principles
Module 2: Discussion Forum
Category: Discussions
Period: SPRING15-D-8
Segmentation and targeting principles are often mistaken as being the same in marketing. For this discussion:Define the two concepts of segmentation and targeting.Using a product of your choice, identify a primary customer group based on common, shared characteristics.Include demographic and behavioral characteristics of the customer group.Explain how the product you have chosen would be positioned or repositioned amongst those target customers.Indicate the key differences between positioning and repositioning in your analysis.
300 words, 2 references, apa
 
 
 
 
 
 
……………..Answer Preview……………………
Market segmentation entails the grouping of different customers into segments based on their needs and preferences. Each section is supposed to respond similarly to a given market action enhancing the capability to react and respond to different marketing strategy. Each segment will be able to offer alternate profit growth and opportunities. After the grouping of clients into customer segments, targeting enables the company to decide on which group to focus highly on (Weinstein, 2013). Market segmentation comes prior targeting to give the selective organization idea on where and who to sell their products. Market……………….
APA
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