Question 1 5 out of 5 points Paid social media advertising is used for ________ . Question 2 5 out..
Question 1 5 out of 5 points Paid social media advertising is used for ________ . Question 2 5 out..
Question 1
5 out of 5 points
Paid social media advertising is used for ________.
Question 2
5 out of 5 points
If an advertiser wants to narrowly target their well-defined markets through Facebook, what information do they need?
Question 3
0 out of 5 points
Engagement occurs when Internet users do all of the following except ________.
Question 4
0 out of 5 points
How does paid inclusion occur?
Question 5
5 out of 5 points
Which of the following steps is an example of an earned media performance metric?
Question 6
0 out of 5 points
Some companies import and embed existing media, such as their own photos or YouTube video, into their blogs using a tool known as a _____.
Question 7
5 out of 5 points
Examples of paid media online could include all of the following except _______.
Question 8
5 out of 5 points
The best target audience for LinkedIn advertising is ________.
Question 9
5 out of 5 points
To measure efficiency before buying advertising space, media buyers sometimes consider a metric known as ________ to determine the most efficient buy.
Question 10
5 out of 5 points
_____ involves attaching keywords to videos, photos, or text to help users find desired content.
Question 11
5 out of 5 points
Earned media is like ________.
Question 12
5 out of 5 points
How can companies identify social media influencers?
Question 13
5 out of 5 points
In making an internet buy, what is the formula for calculating CPM?
Question 14
0 out of 5 points
When companies want to learn about where, how, and how often their brand is mentioned online, they would get the best information by utilizing a tool known as a social _____.
Question 15
5 out of 5 points
Which media do global consumers trust the most?
Question 16
5 out of 5 points
Which of the following are valid applications for widgets?
Question 17
5 out of 5 points
Consumers at the highest level of engagement online ________.
Question 18
5 out of 5 points
Considering rich media ads, what is one downside of highly interactive display ads?
Question 19
5 out of 5 points
Marketers use social networks by ____.
Question 20
0 out of 5 points
Viral marketing is synonymous with all of the following terms except ________.
