Phase 3 Step 1 : Develop 3 Consumer Personas and describe their every need. These will be your ideal

Phase 3 Step 1 : Develop 3 Consumer Personas and describe their every need. These will be your ideal

Phase 3
Step 1: Develop 3 Consumer Personas and describe their every need. These will be your ideal 3 segmentation. Worry more about their buying behavior and desires versus their age (Although please still include their demographics). Fill in the chart and it will help you for Step 2.
  CONSUMER PERSONAS EXPLORE (ASSUME/EXPECTATIONS)
Adjectives that reflect consumer
MOMENTS THAT MATTER UNFORGETTABLE EXPERIENCE 1. Demographics (Buying Behaviours)
2. Selling points
3. Touchpoints
 
1. Feeling:
2. Thinking:
3. Expectations:
 
1. In-Store
2. Online
Create an unforgettable experience for your consumer persona
 
 
Fill in the following for each Persona: Consumer Persona What do they care about in the company/business? Age range: General (Likes and Dislikes) Moments that matter (within the store or online) General Beliefs and Motivations Products most likely to buy Touchpoints (Channels of distribution)
Step 2: 3 Par matter
and why/how you come up with your unforgettable experiences.
 
Step 3: Ideal scenarios (think all touchpoints possible): Success factors (what will motivate them to move to the next phase?) Potential roadblocks (what is preventing them from being successful?) Opportunities for innovation (how to better enable the idea experience?):
 
Step 4:  Create and Attach your two experience maps  (Business experience & Intervention) Please make sure to write an overview/analysis ßCheck attachments – Include your understanding of the customer buying process as well. Brand Personality Highs & Lows: Create/Fill in an experience map with its highs and lows (Moments where people or materials represent the brand and how it affect the users emotional state) The Second Map should be your methods of intervention and what your ranking points should be to raise or stabilize your map. Inflection Points Create possible methods of intervation to improve the brand experience. https://www.google.com/search?q=experience+maps&source=lnms&tbm=isch&sa=X&ved=0ahUKEwjNpYWHhuThAhUSIqwKHYsFB_cQ_AUIDigB&biw=1506&bih=851#imgdii=PhTa7g1oomNK8M:&imgrc=YHDibZHprX6_iM: