MKT 571 Classic Airlines Marketing Solution

MKT 571 Classic Airlines Marketing Solution

Use a problem-solving model to solve Classic Airline s marketing problem located on the student website. It is not required but you may use the nine-step model. You must identify and define the problem, and apply a robust problem-solving process.
Consider the internal and external pressures contributing to Classic Airline s current crisis, the objectives and obstacles of the marketing department, and the marketing resources available to resolve this crisis.
Write a 2,150- to 3,500-word paper applying your chosen problem-solving process to Classic Airlines, and provide justification for your marketing solution.
Format your paper consistent with APA guidelines.