Message Strategies: Negative Organizational Announcements [LO-6] Xtremity Plus is known for its… 1 answer below »
Message Strategies: Negative Organizational Announcements [LO-6] Xtremity Plus is known for its outlandish extremesports products, and the Looney Launch is no exception. Fulfi lling the dream of every childhood daredevil, the Looney Launch is an aluminum and fi berglass contraption that quickly unfolds to create the ultimate bicycle jump. Th e product has been selling as fast as you can make it, even though it comes plastered with warning labels proclaiming that its use is inherently dangerous. As XtremityPlus’s CEO, you were nervous about introducing this product, and your fears were just confi rmed: You’ve been notifi ed of the fi rst lawsuit by a parent whose child broke several bones aft er crash-landing off a Looney Launch.
Your task: Write a post for your internal blog, explaining that the Looney Launch is being removed from the market immediately. Tell your employees to expect some negative reactions from enthusiastic customers and retailers but explain that (a) the company can’t aff ord the risk of additional lawsuits; and (b) even for XtremityPlus, the Looney Launch pushes the envelope a bit too far. Th e product is simply too dangerous to sell in good conscience.
