Lenny Bram, owner and manager of Bram-Wear, was analyzing performance data for the men’s clothing…

Lenny Bram, owner and manager of Bram-Wear, was analyzing performance data for the men’s clothing…

Lenny Bram, owner and manager of Bram-Wear, was analyzing performance data for the men’s clothing retailer. He was concerned that inventories were high for certain clothing items, meaning that the company would potentially incur losses due to the need for significant markdowns. At the same time, it had run out of stock for other items early in the season. Some customers appeared frustrated by not finding the items they were looking for and needed to go elsewhere. Lenny knew that the problem, though not yet serious, needed to be addressed immediately.