If your assignment was (for each segment) to create a value proposition and product-price… 1 answer below »

If your assignment was (for each segment) to create a value proposition and product-price… 1 answer below »

If your assignment was (for each segment) to create a value proposition and product-price positioning strategy based on the segment’s unique customer needs and characteristics, you would be in which of the following steps of the segmentation process? Needs-based segmentation Segment identification Segment attractiveness Segment positioning Segment “acid-test”