How does it differ from segmenting? Explain how Old Navy approached the segmenting and targeting…

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How does it differ from segmenting? Explain how Old Navy approached the segmenting and targeting…

How does it differ from segmenting? Explain how Old Navy approached the segmenting and targeting decision in its SuperModelquins campaign. Do you think this approach is effective? How would you make the targeting more relevant given the opportunities offered by interactive communication?

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