Executive Summary Unit VII Project Marketing Plan Executive Summary Your assignment is to write an..
Executive Summary
Unit VII ProjectMarketing Plan Executive SummaryYour assignment is to write an executive summary of a tourism/hospitality businessmarketing plan. This is the document that determines if a potential investor will evenbother to read your entire business plan. The purpose of an executive summary is tointroduce the tourism/hospitality company and explain key elements of the plan in ashorter form; this is generally for those who do not have the time or the desire toread the entire marketing plan.This information is particularly beneficial to financial backers, stockholders, andexecutive boards. The summary communicates succinctly that you understand thetourism/hospitality business that you are in and how to make sales and profitsclimb. A main goal of the executive summary is to sell.Consider this tourism/hospitality executive summary to be your initial contact with apotential investor, so it is critically important to create the right first impression. Youdo not need to explain the entire business plan; you want and need to convey yourbusiness idea’s energy. You have about 30 seconds to grab an investor’s interest.You want to be clear and compelling.Ensure you address the components listed below in your summary.Apply the principles of a marketing plan for this tourism/hospitality executivesummary.Utilize marketing tactics and strategies in the development of a tourism/hospitalitymarketing program.Explain the development and reason of the tourism/hospitality target market.Click the link below to access a great resource for writing an effective executivesummary. This source is provided as an example only. Do not use as part of yourreferences for this assignment.Qlutch Marketing. (2017). How to write an executive summary. Retrievedfrom https://qlutch.com/resources/how-to-writean-execut…Utilize your textbook and at least two available resources, one of which should befrom the CSU Online Library. Your executive summary should be a minimum of twoto three pages in length, not counting the title and reference pages. Ensure youinclude an introduction. Provide references for your examples. You should cite allsources used, including the textbook. All referenced items will utilize accurate APAstyle.Course Textbook(s)
Kotler, P., Bowen, J. T., Makens, J. C., & Baloglu, S. (2017). Marketing for hospitalityand tourism (7th ed.). Boston, MA: Pearson.
