Create a marketing plan by applying the theories in line with the overarching framework…

Create a marketing plan by applying the theories in line with the overarching framework…

: Create a marketing plan by applying the theories in line with the overarching framework that you learn in MMK101 to allow the book 50@50 to successfully launch into the Australian consumer market. This assessment is designed to allow students to analyse real-world problems facing self-published authors and propose solutions to fulfil the given objectives. This is consistent with the Unit Learning Outcomes (ULOs) and Graduate Learning Outcomes (GLOs) as follow: Learning Outcome Details Unit Learning Outcome (ULO) Graduate Learning Outcome (GLO) ULO 1: Evaluate marketing concepts and critique their application within real-world scenarios GLO 1: Discipline-specific knowledge and capabilities GLO 4: Critical thinking GLO 8: Global Citizenship ULO 2: Evaluate market information to develop segmentation, targeting and positioning strategies within culturally diverse environments GLO 1: Discipline-specific knowledge and capabilities GLO 4: Critical thinking GLO 8: Global Citizenship ULO 3: Demonstrate critical judgement to evaluate marketing strategies in different environments and contexts GLO 1: Discipline-specific knowledge and capabilities GLO 4: Critical thinking GLO 8: Global citizenship ULO 4: Demonstrate the ability to source, interpret and share information in a digital world GLO 3: Digital literacy Page 2 of 13 Assessment Feedback: Students who submit their work by the due date will receive their marks and feedback on CloudDeakin 15 working days after the due date. Description / Requirements Assessment 1: Digital Literacy Module (DLM) (0%) Due Date: Week 3, Friday 23rd March 2018 @ 5:00pm AEDT Failure to complete this task fully and completely by the due date and time will result in you being unable to submit assessments 2 and 3, and therefore forfeiting 60% of your final grade in this Unit. Assessment 2: Segmentation, Targeting, Differentiation and Positioning Strategy (20%) 750 Words (+/- 10%) Due Date: Week 6, Tuesday 17th April 2018 @5:00pm AEST Late Submission Penalty: If the assessment is submitted late without an approved extension from the Unit Chair, a marking penalty of 5% of the available marks will be deducted each day for up to five days. If the assessment is submitted more than five days after the due date it will not be marked and will be awarded zero (0%) for the task. Word Limit Penalty: If the assessment exceeds the word limit 5% of the available marks will be deducted for every 10% that the word limit (750 words + 10%) is exceeded by. Students who submit their assessment on time will be provided with written feedback and marks on CloudDeakin by Wednesday 9th May 2018 @ 5:00pm AEST.