Considering Honda Motor Company: Analyze the product of Honda Motor CR-V and top competitor Toyot…

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Considering Honda Motor Company: Analyze the product of Honda Motor CR-V and top competitor Toyot…

Considering Honda Motor Company:
Analyze the product of Honda Motor CR-V and top competitor Toyota Rav-4.
Compare the two products in terms of:
Market share.
Product appeal.
Quality.
Growth potential.
Unique selling proposition.
Compare the two products in terms of features, benefits, and cost.
How do consumers rate each product in these terms?
Explain how a competitive analysis is used to guide marketing decisions.
Evaluate the marketing strategy of Honda Motor€™s top competitor.

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