Case Study/Strategy Analysis: Report Strategic Choice and Strategy in Action…
Case Study/Strategy Analysis: Report Strategic Choice and Strategy in Action…
Duringthe80sand90s,BlockbusterdominatedtheUShomevideorentalmarket.However,theemergenceofNetflixin1997withits‘rentalbymail’modelchallengedBlockbuster’sbusinessmodel(andmarketdominance).Blockbuster’smarketpositionwasfurtherweakenedwhenNetflixbegantostreamvideocontentdirectlytoconsumers’computers.Inthiscasestudy,youarerequiredtopreparea3000-wordreportthatexamineshow“NetflixbeatBlockbusterVideo”.ThisassessmentfocusesonStrategicChoiceandStrategyinAction.Inpreparingyourreport,youshoulddemonstrateunderstandingandapplicationofthestrategicconceptsthatareoutlinedininPartII:StrategicChoiceandPartIII:StrategyinActionofthetextbook.Youshouldspecificallyaddresstheroleoftechnologicaldiffusion,firstmoversandfollowers,andinnovation.Inaddition,pleaseconsiderwhetherNetflixwillcontinuetoremainasthedominantonlinestreamingproviderintheUS?
