Case Study: Listening and Talking with Twitter Choose an industry or company that utilizes Twitter B

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Case Study: Listening and Talking with Twitter Choose an industry or company that utilizes Twitter B

Case Study: Listening and Talking with Twitter
Choose an industry or company that utilizes Twitter Briefly describe the product or service What listening tools (technologies) does the company use to monitor tweets and obtain feedback? How does the company respond to the feedback on Twitter? How did the company respond to feedback in their marketing initiative? What are some recommendations for improvement on the company’s use of Twitter?

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