BUSINESS STRATEGY FOR ENTERING THE CELL PHONE SERVICE INDUSTRY Assume that you run a start-up and… 1 answer below »
BUSINESS STRATEGY FOR ENTERING THE CELL PHONE SERVICE INDUSTRY Assume that you run a start-up and have decided to enter the cell phone service industry. Which of the three generic strategies would you choose as your primary business strategy—overall cost leadership, differentiation, or focus? Explain your choice by elaborating on the product and service features you would offer to lure customers from the competition.
