A company can learn a great deal by analyzing the degrees of brand loyalty. For example, by studying… 1 answer below »

A company can learn a great deal by analyzing the degrees of brand loyalty. For example, by studying… 1 answer below »

A company can learn a great deal by analyzing the degrees of brand loyalty. For example, by studying the ________ the company can pinpoint which brands are most competitive with its own. hard-core loyals split loyals shifting loyals switchers antiloyals