A-1 MARKETING PLAN KNOWLEDGE According to Arthur R. Kydd, CEO of St. Croix Venture Partners, what se

A-1 MARKETINGPLAN KNOWLEDGE
According to Arthur R. Kydd, CEO of St.Croix Venture Partners, what sets a potential successful idea, product, ortechnology apart from all the rest is __________ and __________.a. time; moneyb. markets; marketingc. creativity; hard workd. originality; financial backinge. R&D; products
A-2 MARKETING PLAN COMPREHENSION
Arthur R. Kydd, CEO of St. Croix VenturePartners, receives 200 to 300 requests for venture capital or seed money eachyear and only selects two or three to invest in. He believes if you have a real product with adistinctive point of difference that satisfies the needs of customers, you mayhave a winner. The way to demonstratethis to him is toa. create a prototype andtest it in the real world.b. submit a quality résumé that demonstrates the likelihood of futuresuccess.c. develop a well-written marketing or business plan.d. make a list of all the other ideas you have, including this one.e. ask for an informal interview.
A-3 MARKETING PLAN KNOWLEDGE
A __________is aroad map for the marketing activities of an organization for a specified futuretime period, such as one year or five years.a. marketing planb. mission statementc. operation pland. business plane. marketing dashboard
A-4 MARKETING PLAN COMPREHENSION
There is no single “generic†marketing plan thatcan apply to all organizations or all institutions. Rather, the specific format for a marketingplan for an organization depends on the following: the industry, the kind andcomplexity of the organization, anda. the time frame.b. the competition.c. available resources.d. the target audience and purpose.e. the financial investment needed.
A-5 MARKETING PLAN COMPREHENSION
There is no single “generic†marketing plan thatcan apply to all organizations or all institutions. Rather, the specific formatfor a marketing plan for an organization depends on the following: theindustry, the target audience and purpose, anda. the time frame.b. the competition.c. available resources.d. the financial investment needed.e. the kind and complexity of the organization.
A-6 MARKETING PLAN COMPREHENSION
There is no single “generic†marketing plan thatcan apply to all organizations or all institutions. Rather, the specific formatfor a marketing plan for an organization depends on the following: the targetaudience and purpose, the kind and complexity of the organization, anda. the financial investment needed.b. the time frame.c. available resources.d. the industry.e. the competition.
A-7 MARKETING PLAN COMPREHENSION
Which of the following statements aboutmarketing plans is most accurate?a. A marketing plan haslittle or no value unless it projects plans at least ten years into the future.b. It is important to use the exact market plan format regardless ofthe product or industry.c. Although sales figures will vary greatly, the marketing plan for asmall family-owned food store will be almost identical to the marketing plan ofa large supermarket chain, if written correctly.d. Although the target audience and purpose affect the design of amarketing plan, the type of industry plays a relatively small, if any, role inits design.e. In truth, no single “generic†marketing plan applies to allorganizations or all situations.
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A-8 MARKETING PLAN COMPREHENSION
The format for a marketing plan for anorganization depends on the following: (1) __________, (2) the kind andcomplexity of the organization, and (3) the industry.a. the time frameb. the competitionc. the available resourcesd. the target audience and purposee. the financial investment needed
A-9 MARKETING PLAN COMPREHENSION
The format for a marketing plan for anorganization depends on the following: (1) the target audience and purpose, (2)__________, and (3) the industry.a. the time frameb. the competitionc. the available resourcesd. the financial investment needede. the kind and complexity of the organization
A-10 MARKETING PLAN COMPREHENSION
The format for a marketing plan for anorganization depends on the following: (1) the target audience and purpose, (2)the kind and complexity of the organization, and (3) __________.a. the financial investmentneededb. the time framec. the available resourcesd. the industrye. the competition