19. A(n) _______ establishes a long-term relationship in which the supplier promises to re-supply…
19. A(n) _______ establishes a long-term relationship in which the supplier promises to re-supply…
19. A(n) _______ establishes a long-term relationship in which the supplier promises to re-supply the buyer as needed at agreed upon prices over a specified period. a. over-run contract b. purchase order contract c. blanket contract d. superior order contract e. specialized contract 20. The point of showing in class that a bank might target those newly divorced or a school of nursing might target men was to emphasize the potential payoff from: a. casting as wide a net as possible b. selecting related segments to target – two or more with obvious similarities c. focusing on one segment d. directing marketing efforts to the largest possible segment e. directing marketing efforts to the segment closest to the organization’s current customer base 21. When we talked about stars, dogs, cash cows, and the like, we made the point that a. it is useful for a company to relocate periodically b. it makes sense to earn surplus cash with some products and invest that cash in other products c. tax considerations should be included in marketing decisions d. growth markets are the least profitable e. companies with high market share relative to competitors have the most difficult time gaining profits
