12.25 Justification/Recommendation Report: Faster Service at Seguiti Family Pizza’s Service*…

  12.25 Justification/Recommendation Report: Faster Service at Seguiti Family Pizza’s Service* (Obj. 5)
You work for Paul Seguiti, the owner of Seguiti Family Pizza, a small, casual pizza shop he founded 30 years ago. Its signature items are eight-inch-diameter individual pizzas. The no-frills eatery also serves fries, onion rings, and assorted beverages.
The pizza shop is located in the warehouse district of Chicago, where it originally served truckers who delivered their meat, fruits,  and vegetables in the middle of the night and then whisked off to the next city. Just for the truckers, Seguiti designed a pizza that was large enough to be satisfying, yet small enough for a driver to fold in half and eat with one hand while driving with the other hand. Later the
pizza shop caught on with the nightclub crowd and with students who studied late. The shop opens at 11 p.m. and closes at 6 a.m.
The concept was a hit. However, success brings competition. Three imitators opened their pizza shops within a five-mile radius of Seguiti Family Pizza. You know that the family has been using the same system of delivering orders to customers that it has for years, and you know service could be faster.
 
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