101) High-involvement purchase decisions likely involve extended problem solving. a. True b. False..
101) High-involvement purchase decisions likely involve extended problem solving. a. True b. False..
101)High-involvement purchase decisions likely involve extended problem solving.a.Trueb.False
102)Purchase decision making usually begins with information search and then movesto evaluation of alternatives.a.Trueb.False
103)Behavioral targeting is a marketing strategy used exclusively on the Internet.a.Trueb.False
104)Marketers can have little to no effect on the evaluative criteria consumersuse.a.Trueb.False
105)The creation of brand loyalty has had little effect upon marketing and consumerpurchases over the years.a.Trueb.False
106)The belief that a high price for a product means high product quality is anexample of a heuristic.a.Trueb.False
107)Perception is an example of an internal influence on the consumerdecision-making process.a.Trueb.False
108)Because there is substantial evidence that subliminal advertising is effective,many media companies reject any advertising that contains subliminal messages.a.Trueb.False
109)Increased consumer multitasking has led advertisers to be more creative in thetypes of messages they send.a.Trueb.False
110)According to Maslow’s hierarchy of needs, a person is concerned with fulfillingbasic physiological needs before he is concerned with fulfilling social orpsychological needs.a.Trueb.False
111)In a laboratory experiment, a rat in a maze learns the quickest route to apiece of cheese after several attempts. This is an example of observationallearning.a.Trueb.False
112)A consumer’s age is typically the most reliable predictor of what products willappeal to the consumer.a.Trueb.False
