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Question description MKT 571 WEEK FIVE TEAM PROJECT Media Options oDue Mar 30, 6:00 PM oNot Submitte

Question description MKT 571 WEEK FIVE TEAM PROJECT Media Options oDue Mar 30, 6:00 PM oNot Submitte

Question description
MKT 571 WEEK FIVE TEAM PROJECT
Media Options
oDue Mar 30, 6:00 PM
oNot Submitted
oPOINTS 8
Team Presentation
no new messages
Objectives:
51
52
53
Instructions
Assignment Files
Grading
Purpose of Assignment
The purpose of this assignment is to creatively illustratetraditional and new media options An understanding of the target audience andeffective communication for each is a desired outcome It provides the LearningTeam the opportunity to creatively illustrate traditional and new mediaoptions An understanding of the target audience and effective communicationfor each is a desired outcome
Assignment Steps
As a Learning Team choose a brand (different from the Week 3Learning Team Assignment) and a related brand strategy
Create a Microsoft® PowerPoint® presentation, Prezi, orVimeo video, etc which illustrates one traditional media option (print, TV,radio, billboard, etc) and one new (social media) media option for your brandand brand strategy The presentation should be a minimum of 7-10 slides or, ifPrezi or Vimeo video, an 8-minute minimum
Note: Prezi presentations cannot be uploaded to theclassroom Please provide your instructor with the link to the presentation onthe web Prezi will provide you with a URL link to the presentation
Discuss in a minimum 700 words the differences between thetraditional media option and the new media option in terms of audience, reach,channel and content A table of differences may be used to concisely illustratethe differences but you must include a discussion of insights/concerns/issuesbetween the media options
Note: Charts/graphs/tables in your Microsoft® Word write-updo not count towards the word count
Cite a minimum of three peer-reviewed references
Format your assignment consistent with APA guidelines
Click the Assignment Files tab to submit your assignment