Stratford University Marketing Today Discussion

Stratford University Marketing Today Discussion

1. Watch the Ted Talk : The post-crisis consumer

• http://www.ted.com/talks/john_gerzema_the_post_crisis_consumer?utm_source=tedcomshare&utm_medium=email&utm_campaign=tedspread

2. Read Case Study: Wisconsin Cheese Develops Global Following

• http://contentmarketinginstitute.com/2012/04/wisconsin-cheese-content-marketing-case-study/

3. Explore the website EatWisconsinCheese.org

4. Initial Post

What was so different about marketing today as opposed to the past? Where do you see marketing going in the future? Why should we care about consumer behavior and the rapid changes in their behavior?