Stratford University Marketing Ideas and Concepts Questions

Stratford University Marketing Ideas and Concepts Questions

• • • • • • • • • • • Review Small Business Administration https://www.sba.gov/content/developing-marketing-plan
                    • Read about The Six P’s http://www.entrepreneur.com/article/71484
                    • Review the Sample Marketing Plans http://www.bplans.com/sample_business_plans.php

– What is marketing and why do companies have marketing plans that are specific to their product or service?

– Explore the type of the organization you are choosing and its marketing plan. Focus on one that may have a product with non limited markets in other countries.

Evaluate the marketing plan for the organization you are choosing, then improve it to make it better and compare it with other good marketing plans for great organizations.

in the marketing plan you should cover the following points:

– What product or service is being marketed?

– What media uses for marketing the service or the product?

– How effective the marketing is for you the potential consumer (support why with specifics)?

– Why the organization is marketing and why did they choose the style of marketing they did?

– What current trends in marketing are present or absent from their marketing? suggest some marketing trends to improve the organization profit.