Strategic Marketing – (min 800 words)

Company – LesMills (Gym Industry in NewZealand)


1- Stakeholders and wider issues analysis

A range of relevant stakeholders and issues are discussed. Indicative issues include environmental sustainability, ethics, leadership, culture,

the global environment, and making workplaces fit for humans.

2- Responding to create competitive advantage

An analysis is done of how responding to these expectations and issue create competitive advantage for a business?