Strategic Marketing – (min 800 words)
Company – LesMills (Gym Industry in NewZealand)
1- Stakeholders and wider issues analysis
A range of relevant stakeholders and issues are discussed. Indicative issues include environmental sustainability, ethics, leadership, culture,
the global environment, and making workplaces fit for humans.
2- Responding to create competitive advantage
An analysis is done of how responding to these expectations and issue create competitive advantage for a business?