Outsourcing & Marketing Strategy in A Globalized Economy Research Paper

Outsourcing & Marketing Strategy in A Globalized Economy Research Paper

  1. Go to www.google.com, and do a search on “outsourcing.” Identify at least two companies in different industries that have entered into outsourcing agreements with firms with specialized services. In addition, describe what value chain activities the companies have chosen to outsource. Do any of these outsourcing agreements seem likely to threaten any of the companies’ competitive capabilities? Are the companies using strategic alliances to manage their outsourcing? Write in APA format 4-6 pages excluding title and reference page. Give minimum of 7 peer reviewed references that must match with citations.
  2. This question should summarize the article you have written in number 1. in such a way that it can justify any arguments you may present in number 1 question and should be different than the abstract. In addition to your researched peer-reviewed article, you must include an example of the article researched as it is applied by industry (company, business entity, etc.).
  • Clearly state what the article is about and its purpose
  • How the article and/or author(s) support your argument(s)
  • Most important aspects of the article
  • Any findings and conclusions
  • Approximately 250 to 350 words in length
  • Include the article “Abstract” in your posting (your summary should be original)
  • Include the industry example demonstrating the application of your researched article
  • “IMPORTANT” – Include the citation for the article