1. Describe the most important resources in your chosen industry (Company NIKE, industry = Apparel, accessories and sports equipment). Justify why this is so.
2. From the 7 questions below, please choose 3 questions to answer completely.
- Discuss the importance of market power in a related diversification strategy.
- Describe the reasons why firms pursue unrelated diversification
- Discuss the importance of synergy in organizations. Provide examples.
- Distinguish between merger, acquisition, and takeover. Provide an example of each.
- Give examples of why mergers might fail.
- Describe the three basic benefits of an international strategy.
- Describe the major political and economic risks associated with an international strategy.