Need help with discussion questions.

/in /by

Need help with discussion questions.

all questions has to be 200 word count with reference.

1. What are the various methods used to make marketing communications more effective?

2. Identify two current commercials airing on television or the Internet today. Describe the commercials, and include links to them. Do you think these advertisements are effective from a branding standpoint? Why or why not?

3. What has Facebook done well and why haven’t others copied all aspects of their marketing plan?

4. Identify and discuss the four options Marketers have when they decide to use online marketing. Which one do you think would be most effective and why?

5. What is the role of marketing communications? (ch.19)

6. What are the major steps in developing effective communications? (ch.19)

7. What is an integrated marketing communications program? (19)

8. What are the pros and cons of online marketing? (21)