MKT575 Boston College Augmented Reality Discussion

Augmented reality (AR) applications may reach the level of sophistication where we observe almost everything through the screen of our smartphones in order to receive an “enhanced” experience. Do you view this as a positive development or a problem? Support your opinion with why this is significant to modern consumer marketing. AR can add value to a consumer’s experience by allowing consumers to apply an additional layer of data/images to their existing views, which can deepen the consumer’s understanding of the product/product features. Marketers can use this additional layer to provide customized products and/or promotional offers. However, AR can also serve as a distraction from the real-life sensory experience and may result in information overload.