Mkt discussion
You are an entrepreneur who is designing a new line of boutique hotels located along Florida’s coastlines. Each of the 75 guest rooms in each hotel will offer upscale decor, Wi-Fi, and iPod docks for a nightly rate of $219. The hotels will have an on-site restaurant and a separate full-service bar that features local musicians. Describe in detail the demographics—age, gender, family life cycle, income and social class, ethnicity, and place of residence—of your target customer and provide your rationale.
There is a lecture powerpoint that you may use. Please avoid using any outside sources except the powerpoint.
Also, I will give you two classmate’s discussions for you to response after you finish this discussion. Thanks.
