Marketing Management – How I Built This

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Marketing Management – How I Built This

“How I Built This” is a podcast creates by National Public Radio. The host, Guy Raz, interviews the founders of some of the world’s best-known companies/brands. They discuss some of their successes, failures and insights.

Your assignment is to listen to Stonyfield Yogurt: Gary Hirshberg and answer the questions below. The website for the podcasts is here: Stonyfield Yogurt: Gary Hirshberg.