WHAT: Using the Marketing Plan Outline on pages 84-86 in Chapter 2, create a Marketing Plan for a health care provider of your choice (real or fictional). See Exhibit 1-1 on page 25 for some examples of “primary providers” – use one of these types of providers.
The Marketing Plan should include the following sections:
- Management Summary
- Economic Projections
- The Market – Qualitative
- The Market – Quantitative
- Trend Analysis
- Problems and Opportunities
- Objectives and Goals
- Action Programs
Textbook: Essentials of Health Care Marketing 4th Edition
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