Read the article A Global Leader’s Guide to Managing Business Conduct, located in your Harvard Business Review Coursepack. The article reviews research and survey data of managing business conduct from a global perspective.
Using material from the article as well as the text, identify how the compliance and ethics programs of most companies fall short of addressing global business ethic responsibilities. Explain how companies must manage business conduct and ethics with performance tools and decision-making processes to optimize business sustainability. How would organizational leaders apply and use the data for implementing best practices in corporate culture and social responsibility? How does the data impact global brand development?
Note: You are only required to answer question 4. How does the data impact global brand development?