Please I need it ASAP and I don’t need resources.
Q1/What is the American Marketing Association’s (AMA) definition of marketing and what does it entails?
Q2/The marketing mix refers to a blend of marketing variables known as the four P’s. Name and briefly describe each of the 4p’s.
Q3/Discuss how environmental factors affect marketing activities.
Q4/What is a segmentation base (or segmentation variable? Name the common segmentation bases used by marketers to segment consumer markets.