Executive Memo – Price Discrimination

2 to 3 page Executive Memo – see file uploaded

The company’s core business product has shown steadily shrinking profitability and

you’ve been asked to address the problem by coming up with at least one new pricing

technique. Your boss and the Regional VP of Finance will meet with you at the end of the month

to hear your proposal.

Prior to the meeting, your boss would like to see a brief Memo that outlines your proposal and

the impact you expect it to have on units sold and profits. The RVP of Finance is new to the

company, so you will also need to include a section that contains a brief description of the

product and its history.