Discussion Forum

Perform an Industry Analysis of the PC Industry and analyze Apple’s response to Industry Forces

Read “Apple Inc. in 2015” (pages 1-8) and answer the following questions:

1. Explain how the forces in the PC industry changed during the 1980s and mid-1990s and then explain how these changes contributed to the dramatic decline of Apple’s PC business during that period. (Use only the information in the Apple 2015 case to answer this question. No further research is required.)

2. (a) Why did the actions of CEOs Sculley, Spindler and Amelio (Apple’s CEOs from 1985 to 1997) fail to reverse the decline of Apple’s PC business? (b) Why were Steve Jobs’ actions, when he took over Apple’s PC business in 1997, more effective in addressing the threats and opportunities posed by the forces in the PC industry? (Use only the information in the Apple 2015 case to answer this question.)

1- you should use all these 4 materials.( Do not use other external sources)

-“Apple Inc. in 2015” ( read pages 1-8)

-Competition: The Right Mindset.( read all pages)

-The Five Forces: Competing for Profits.( read all pages)

-. Competitive Advantage: The Value Chain and Your P&L.( read all pages)

2-you should cover all these questions.

3-you should add your thought and your opinion on each part of questions. (to support your answer).

4-I want all the answers very good and exact.

5-Do not cheat and do not use previous solutions for students or from the internet.