Customer Profitability Analysis
(see the attached file for full assignment detail)
Re create the table and use it to segment the customer base at your comany
Make any assumption or simplifications you need to create the table
you can make up the name for each segment
after you have segmented the customer in your company, put together a value proposition for each of these customer.
There are two components to this assignment:
1- a table showing customer segments at your company
2- A written explanation of the value proposition for each segment and what can be done to change the value propostion in order to build customer loyalty.