Competitive Strategy
Assessment 1
|
Length and Marks |
Criteria |
1. Individual Assignment Write an essay explaining the main strategy development tools and how they are used |
1200 words; 20 Marks Individual |
Comprehensive discussion of any 4 of the following: PESTEL, 5F, PROFIT, SWOT, Generic, Ansoff, Ghemawat, with academic references and practical examples. |