Case Analysis: Business Model and Competitive Strategy of IKEA in India

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Case Analysis: Business Model and Competitive Strategy of IKEA in India

Please note that you should read the case and then about half page a synopsis of the case and thereafter analyze the case including answering the questions at the end of the case. The entire assignment should not exceed (3) pages.

Case Questions: (you can also find the same questions on picture number 5)

1. Analyze the reasons for IKEA’s delayed entry into the Indian market.

2. Discuss the market entry strategy of IKEA for the Indian market. What are the advantages and disadvantages of adopting the wholly-owned subsidiary route in entering the market?

3. Describe the key elements of IKEA’s globally successful business model. What are the sources of IKEA’s competitive advantage?

4. Describe the bureaucratic and cultural challenges faced by IKEA in gaining approval to enter India. How did the company overcome these?

5. Discuss the challenges that IKEA could face down the line in establishing its stores in the Indian market. What steps should IKEA take to succeed in the Indian furniture market?