BUS421 Week 3 Discussions 1 and 2 MUST BE ORIGINAL

Discussion 1

Pricing Strategy

Demonstrate your understanding of the selection of a pricing strategy by discussing the specific strategies (fixed and dynamic) and the situation in which a specific strategy should be selected.

Discussion 2

Channel Strategy

Explain the influences on channel selection (the targeted market segment; the environment; the product’s characteristics; and its life cycle) and your reasoning for the final channel selection in your marketing plan. Respond to at least two of your classmates’ postings.


Wood, M. (2008). The marketing plan handbook (5th ed.). Upper Saddle River, NJ: Pearson Prentice Hall.

Each discussion must have its own references and seperated from the other discussion.