Brooklyn Institute of Business Technology A+Chair Marketing Proposal
Step 1: Select one of the following products for this Assignment for the fictional company Proserve, Corp. -A new, cool mist humidifier that reduces dry air and also serves as an air freshener. Presently, the scents come in mint, apple and spice, and cinnamon. -A new toothbrush that dispenses toothpaste automatically into the toothbrush with a small button on the handle. Toothpaste flavors comes in a variety of flavors which includes cinnamon, peppermint, spearmint and bubble gum. -A new, wireless headphone and microphone which fit in the palm of your hands and have superior output and volume. -A new foldable chair that can be carried in one hand and holds up to 300 pounds. -A new transcription tool with 98% accuracy.
Step 2: Apply product elements to make this product complete by thoroughly describing them. ● Discuss the type of product you selected and include product attributes like quality, features, benefits, style, and design. ● Provide a proposed product line (depth) and product mix (the 4 P’s) (width) for your good. See Exhibit 10.1 in the text. ● Describe the elements of the product’s branding. Ex. Brand name, sponsor, and brand strategy. ● Provide a packaging plan and any warranty or copyright involved if applicable Minimum Submission Requirements: This part of the paper due in Unit 8 should be a minimum of 1½ – 2 pages and use APA format and citation style. Your paper should include headings.: Product and Place (Distribution)
The following Course Outcomes are assessed in this Assignment:
AB219-4: Apply product and place Marketing Mix elements to a product or service.
GEL-6.02: Incorporate outside research into an original work appropriately.
Assume Proservice’s new product you selected in Unit 7 initially used a direct channel of distribution (i.e., producer sells directly to the consumer via their website) to sell their products to their customers. They are now considering using intermediaries like agents, wholesalers, and retailers to get their products to their customers. Your task is the following:
- Discuss the different distribution models available for getting the product from the producer to the consumer.
- Using scholarly research, explain the advantages and disadvantages of using intermediaries.
Provide 2–3 direct quotes
, or paraphrases from your research incorporating them into your paper where appropriate using APA 6th edition in-text citation style. Make sure to add an additional reference page that includes a reference for each article you cited in APA format.
- Considering factors like your brand and target audience, explain what type of retailers would be the best match for your new product and why.
- Provide a distribution model that would be most effective for the organization of your new product. Explain why it would be most effective.
Provide an original minimum 3-page paper (comprised of Unit 7, Part 1 and Unit 8, Part 2) with additional title and reference pages using APA format and citation style.